You spent Monday chasing the same ten contacts. You emailed DJs, radio hosts, and playlist curators one by one, then watched most of those messages sit unread. By Thursday you still don't know who will premiere the track, who will pass, and who never opened the mail.
Most music promo companies look alike until you compare their terms. The useful split isn't the logo. It is three things that change a release week: who they reach, whether they publish a price, and whether they guarantee a placement, a reply, or nothing at all.
This list sorts agencies, self-serve tools, and PR firms by fit, not by who has the biggest name. Dance and electronic records often need DJ and radio servicing. A press story needs a PR firm. A small playlist or TikTok test fits a tool with a published budget. If you also post the record yourself, the music release tips from Sup Growth cover caption and timing work a mailout will not do.
Streaming is why the sort matters. In 2024, global recorded-music trade revenue reached US$29.6 billion, up 4.8%, and streaming was US$20.4 billion, or 69.0% of that total, Reuters reported. Paid subscription accounts rose 10.6% to 752 million. Attention on those services is the job. A company only helps when its audience and its terms match the release in front of you.
1. Promo Push
Promo Push suits artists, labels, and managers with a dance record that needs more than one lane. Campaigns can cover A-list and tastemaker DJ promotion, international radio, 1001Tracklists mix-show promotion, online press, and third-party Spotify promotion. You pick the scope, from DJ-only to a wider mix, after they assess the release.
Who it fits: electronic releases that need targeted outreach across DJ, radio, press, and playlist contacts, including work with major and independent labels.
What to confirm before you pay: there is no public fixed price. Get the campaign scope, the territories, the reporting, and the deliverables in writing. Suitability depends on their read of the record, so ask what they will not include.
- DJ and tastemaker mailouts: ask which names are in the plan, not a vague "A-list" line.
- Radio and mix shows: ask how many sends and follow-ups are included.
- Press and playlists: treat these as outreach, not promised coverage or adds.
See the current offer on the Promo Push site.
2. Additive Music PR
House and techno labels often need a story as well as a mailout. Additive Music PR is a dance and electronic PR agency built for that mix. Campaigns can cover singles, albums, artists, events, and venues through press outreach, premieres, mixes, interviews, event previews, and club or radio promotion. They also write press releases and artist bios.
Rates and open campaign slots are not clearly published. Press placements and DJ support are not guaranteed. Before you sign, confirm territories and which media contacts are included in the list.
A premiere on a genre-relevant channel can matter more than a bigger list if the people who see it already play that sound.
If you run your own premiere series beside a PR push, read this guide on indie music promotion so the channel booking and the press plan don't fight the same release date. Start from the Additive Music PR site and ask for a written menu, not a verbal "we'll see what we can do."
3. Your Army
Your Army is the pick when one agency should cover a wider media mix than club promo alone. Managed campaigns can include DJ promotion, national and international radio, TV, digital, and podcast promotion. That spread can suit a developing or established artist, or a label that wants planning around a release rather than a single mailout.
The company publishes client feedback on its site, which is useful as a starting read. It is not a substitute for your own brief. Public standard pricing was not found, and a partner-offer page may not match the terms you would get.
Practical rule: ask for the package name, the length, the territories, the reporting format, and a list of deliverables before any invoice.
Confirm those points directly with the agency. If you only need DJ servicing, this breadth is more than you should buy. Details live on the Your Army site.
4. WHOA! Promo
WHOA! Promo is a dance-music service with an international DJ and radio network. It serves labels and artists who want servicing, and DJs can apply to receive promotional releases. The company states that it is not a pay-for-promos service and that acceptance to its DJ database is not guaranteed.
That distinction matters. You are buying servicing into a network, not a slot you can purchase by name. Public pricing and a detailed campaign menu are not available, so you cannot budget from the homepage alone.
Verdict: use it for label-focused dance and electronic DJ or radio servicing when you want a specialist network. Skip it if you need a published price, a guaranteed database place, or a full press campaign.
Ask how they report feedback, which territories they cover, and what happens if key DJs do not reply. Read the terms on the WHOA! Promo site before you send masters.
5. Mainline PR
Mainline PR is the clearest starting budget on this list for certain label and EP campaigns. Published rates cover press-release writing and proofing, a DJ and artist mailout, and radio-show and podcast outreach. You can view feedback through a live link on FATdrop. A higher-priced option adds print and online press outreach. Follow-up or a resend is included where it applies.
Album pricing varies, and artist PR is quoted separately. Press coverage is pursued, not guaranteed. You supply mastered WAV files, artwork, and release information. If those files are late, the mailout slips, and the published rate does not fix a late master.
Who it fits: a label or EP that wants a scoped DJ and radio start, with press as an add-on you can price before you commit.
Check the current label and EP rates on the Mainline PR site, then confirm what the live feedback link will show and what it will not.
6. SYNCØP8TE
SYNCØP8TE is a London PR and promotion agency for electronic artists, labels, and event brands. A campaign can combine club and radio promotion with full PR, plus outreach to DJs, tastemakers, press, and radio. They target by genre and territory and run follow-ups. The site also identifies the UK company registration and location, which makes the business easier to check than a nameless mailout desk.
Public pricing is not available. "Measurable results" only helps if the proposal says which numbers they will send you, and on what date.
Ask for three things in the quote:
- Genre proof: recent electronic releases close to yours, not a generic client list.
- Territory map: which countries are in the fee and which are extra.
- Report contents: plays, replies, press hits, or only "contacted."
Treat it as a specialist electronic PR and promo shop, not a cheap test. Request examples before you pay. The offer is on the SYNCØP8TE site.
7. Now Listen PR
Now Listen PR is a UK agency for independent artists and labels when the plan is bigger than DJ servicing. Campaigns can mix streaming promotion, playlist pitching, social promotion, digital ads, TikTok growth, project consultancy, press partnerships, and in-store playlist sync. They work across genres, including EDM, and they publish artist testimonials plus notes on how a campaign runs.
That breadth is the reason to hire them, and the reason to refuse them. If you only need a premiere or a DJ mailout, you will pay for lanes you will not use. Pricing is bespoke, not listed, so each service needs its own scope and its own report.
Discovery is split across many places, which is why a wide plan can still miss. Bain's 2025 US research found personalized DSP playlists led discovery, but no single source dominated, and 18 discovery options appeared among the top three for at least 5% of respondents. TikTok led social discovery for 18–24-year-olds. Buy the lanes that match your listener, not every lane on the menu. Start at the Now Listen PR site.
8. Groover
Groover is self-serve, not an agency. You search curators and music professionals, then submit tracks yourself to media, radio, labels, playlist curators, and DJs. You pay per contact. The model guarantees a response, not a placement, a blog post, or airplay.
Verdict: use it when you want to choose each contact and you can read the replies yourself. Skip it when you want someone else to plan the campaign. Cost rises with every extra contact, so a long list is not a better list.
Published per-contact pricing makes a small test easy to cap. Compare that model with other music promotion tools before you treat a pile of replies as a campaign result. A kind "no" is still a no. Set a contact cap before you start on the Groover site.
9. Playlist Push
Playlist Push is for Spotify playlist campaigns and TikTok creator campaigns, not for premieres or DJ promo. You set a budget, and the service routes the music to curators or creators. A campaign calculator estimates reach. The site publishes minimum budgets and estimated prices, and it states that placement is not guaranteed.
Minimums can be high for a tiny test. Outreach does not promise playlist adds, creator posts, or audience growth. It is not a full PR shop and it is not a radio plugger.
Social reach and fandom are different jobs. A survey of more than 10,000 people found that 52% had streamed music in the previous month after hearing it on social media, yet fewer than one-third of TikTok users had used Add to Music App, and only 26% of people who followed an artist on TikTok after discovery listened to more of that artist's music, MIDiA research covered by Music Ally reported. Read how to evaluate TikTok promotion with PostSyncer before you treat creator posts as fans. For playlist-only goals, compare options in this Spotify playlist promotion guide, then check live minimums on the Playlist Push site.
10. SoundCampaign
SoundCampaign connects you with playlist curators and creators on a budget you choose. Under its published model, you are charged when a curator or creator reviews the track. If a review does not happen, the Artist Protection Program credits you back. A review still does not guarantee a placement or real audience growth.
Public pages do not show one simple price that fits every campaign. You also get less electronic DJ and radio specialization than the agencies above. That makes it a controlled playlist or creator test, not a replacement for a dance mailout.
Before you fund a test, decide:
- The budget cap: the most you will spend if every selected contact reviews the track.
- The success mark: a save, a follow, or repeat listens, not a review email alone.
- The stop rule: what result ends the test so you don't refill the same campaign by habit.
Rights still sit with you. SoundCloud's community guidelines say distributors, promotional agencies, managers, and radio pluggers must clear rights before they upload someone else's content. Confirm that on the SoundCampaign site the same way you would with any uploader.
How the 10 music promo companies differ on focus, pricing, and fit
| Item | Main focus | Published pricing | Best for | Main caution |
|---|---|---|---|---|
| Promo Push | Electronic-music campaigns across DJ, radio, press, and playlist channels | Not publicly listed | Dance releases needing targeted, multi-channel outreach | Confirm campaign scope, reporting, and deliverables in writing |
| Additive Music PR | Dance and electronic PR, especially house and techno | Rates not clearly published | Releases seeking press coverage and promotional outreach | Placements are not guaranteed; confirm territories and media contacts |
| Your Army | Managed campaigns across DJ, radio, TV, digital, and podcasts | Standard pricing not publicly listed | Artists and labels seeking a broad media mix | Confirm campaign terms, territories, duration, reporting, and deliverables |
| WHOA! Promo | Dance-music DJ and radio servicing | Not publicly listed | Labels and artists seeking DJ or radio promotion | DJ database acceptance is not guaranteed; clarify reporting and feedback |
| Mainline PR | Press materials, DJ and radio servicing, with optional press outreach | Published rates for some label and EP campaigns; amounts vary by service | Labels or EP releases seeking a clearly scoped starting point | Album and artist PR pricing varies; press coverage is not guaranteed |
| SYNCØP8TE | Electronic-music DJ, radio, and PR campaigns | Not publicly listed | Electronic releases seeking tastemaker support and media visibility | Request relevant examples and clarify what campaign reporting measures |
| Now Listen PR | Streaming, advertising, press, TikTok, and in-store playlist services | Bespoke pricing | Releases needing a broader cross-platform digital plan | Assess the scope and reporting of each service separately |
| Groover | Self-serve submissions to curators and music professionals | Published per-contact pricing | Artists seeking targeted outreach and a response from selected contacts | A response does not guarantee placement or commercial results |
| Playlist Push | Spotify playlist and TikTok creator campaigns | Publishes minimum budgets and estimated pricing | Artists focused on playlist or creator outreach | Placements, posts, and audience growth are not guaranteed |
| SoundCampaign | Self-serve playlist and creator campaigns | Flexible budgets; no single universal price | Artists seeking a controlled campaign test | A review does not guarantee placement or meaningful audience growth |
Pick the service that matches your release and budget
Sort the ten names into three paths, then stop. Dance and electronic records that need club and radio support go to Promo Push, WHOA! Promo, Mainline PR, or SYNCØP8TE, with Your Army when you also want TV, digital, or podcasts. Releases that need press, premieres in the media sense, or event coverage go to Additive Music PR, SYNCØP8TE, or Now Listen PR. A small, controlled playlist or creator test goes to Groover, Playlist Push, or SoundCampaign.
Most of these companies do not publish a full price. Do not pay from a call. Ask for the scope, the audience, the length, the territories, and the report in one document. Ask what is guaranteed. A reply, a review, and a placement are three different products. If the proposal says "exposure," ask which names, which countries, and which file you will get back.
Curators who already run a premiere or repost series do not have to buy an agency for that job. A booking system such as Premierely keeps the request, the payment, and the publish step in one queue. The booker sends the title, the music link, and a short message. You approve once. Audio and artwork arrive only after that yes, and the money hits your Stripe account when checkout completes. Pro is 10 EUR a month. You can also run the service for free.
Does a DJ reply mean they will play the record?
No. A reply, a download, and a playlist add are separate events. Ask the company which of those they will report, and by when.
What should a proposal include?
Names or contact types, territories, campaign length, your deliverables, their deliverables, the fee, and what they do not guarantee. If album or artist work is extra, that line should be on the quote.
Is one large campaign better than several small ones?
Buy the audience you don't already have. One specialist dance mailout beats three overlapping playlist blasts when the listeners are the same people. Several small placements win when each one reaches a different group and you can track saves, follows, and repeat listens apart from raw reach.
What if I run the premiere channel myself?
Don't collect files for a release you already rejected. Approve first, then take the audio. SoundCloud's distribution guidance warns that a release can be rejected and delayed when you miss its requirements, so the booked date should wait on compliant audio, artwork, and details.
A promo company is only worth the money when its scope, audience, and reporting match what your release needs. If those three don't match, keep the budget.
If you run premieres or reposts on your own channels, Premierely is the booking system that takes the request, the Stripe payment, and the scheduled post out of your inbox. One approval can send audio and artwork to SoundCloud at the booked time, and on Pro the same premiere can go to Instagram, YouTube, and TikTok. When you are ready to replace the unanswered promo threads with one queue, visit Premierely.
